The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.
Here’s an excerpt:
A San Francisco cable car holds 60 people. This blog was viewed about 400 times in 2014. If it were a cable car, it would take about 7 trips to carry that many people.
Report by – Lakshmi L. Lund
What started off as a cyber attack has now escalated into an international incident raising many-a-questions about the cyber security of the United States of America. The obvious question on the average American’s mind is how cyber safe is America today? If movie giant Sony Pictures can be hacked, tomorrow our defense, stock exchange, banks, other corporate houses and hospitals can be also be prone to hacking.
Sony Pictures received threats
Story of the hacking scandal of Sony Pictures is getting complicated by the day and it more complex that the original plot of ‘The Interview’ movie. As the news of Sony Pictures being hacked, hit international headlines, North Korea remained a mere silent spectator. They continued to stick to their claim of being innocent, until President Barack Obama stepped in. Only a day after President Obama, officially accused N. Korea of coordinating the cyber attack, the latter broke its silence.
North Korea proposes joint investigation
The N. Korean government spokesperson, making an appearance on state-run television channel, said that North Korea would target The White House, The Pentagon and all of mainland USA, if the American government, does not agree to join hands with them in the investigation. The spokesperson added that a joint investigation with America will help N. Korea prove their innocence in this cyber scandal. As expected, the Obama government turned down North Korea’s offer.
Sony Pictures reacts to threats
Sony Pictures claim that the hackers, who have identified themselves as ‘Guardians of Peace’, did not just stop with making public, details of the script of unreleased Sony films and e-mails exchanged between their (Sony) employees and Hollywood stars. Post the cyber attack, movie giant Sony Pictures admitted that they have also received threats, that movie theaters would be attacked, if they (Sony Pictures) went ahead with the screening of ‘The Interview’.
Such threats of violence, has forced Sony Pictures to call off the scheduled screening of movie ‘The Interview’, a move condemned by President Obama. We learn that this movie was originally scheduled to hit cinema theaters this Christmas. While the motive and the identity of the hackers is yet unknown, it is believed that plot of ‘The Interview’ which is about the assassination of N. Korean leader Kim Jong-un could have prompted a few North Korean loyalists to plan and execute this cyber attack.
President Obama assures Americans that hackers will be punished
In an interview to CNN, President Obama clarified his take on the attack. “I don’t think it was cyber war. It was active vandalism that proved to be very costly, very expensive.” Obama said. Post this cyber attack, the Obama administration is also considering putting N. Korea, back on its list of state sponsors of terrorism. However, President Obama promised that his government would react ‘proportionately’ to this serious cyber attack. An average American would only hope that the Obama government identifies and punishes those involved in this gruesome crime, thus safeguarding the United States of America from such cyber scandals in the future.
Kindly share your views on Comments.
Content marketing includes almost any marketing strategy that centers in the use of Content. And the year 2014 witnessed considerable rise of content marketing. More and more small and medium companies started using blogs and social media marketing effectively to reach out to their clients.
As we know a good content will bring in leads for life time if crafted and marketed effectively. There need for information regarding products and services has seen considerable rise in blogging over the last few years.
So how will the year 2015 open for the world of Content marketing? What are the predictions that content marketers should adapt for in 2015? Let’s see 4 most common predictions.
Top 4 Content marketing predictions for 2015:
- Death to the Spammers
- Rise of Social (ism)
- Blogging will see a Sharp Rise
- Mobiles will take over
Death to Spammers:
One of the most annoying topics about marketing is spamming, and it actually affects non spammers as well. The year 2015 might witness a sharp reduction in Link and other forms of spamming. Hopefully major Search Engines will bring in even more restrictions for Link building to restrict spammers.
Rise of Social (ism)
Social Media has already seen considerable rise, and for the past 2-3 years social platforms were constantly on the rise. And the same will most likely continue in 2015. Content marketing in 2015 will surely include Social Media sites such as Instagram, Facebook, Google + and more.
Mobile will Specific social modems will also see a considerable rise and will benefit from increased mobile Rush.
Blogging will see a Sharp Rise:
Again along with Social Media, content marketing in 2014 saw considerable use of blogging. The demand for informative and helpful contents has considerably increased and most business websites now has a blog. Blogging
The word “Social Blogging” was use more often to my knowledge in 2014 and it seems the same will continue in 2015 as well.
Mobiles will take over:
Over the years mobile users have increased at a massive rate and now there are more mobile browsers than desktop browsers in USA. As the age-old Marketing rule “marketers will follow where ever their customers go” and hence the mobile space is supposed to see considerable changes as mobile marketing will be an important of Content marketing strategies in 2015.
Thanks for reading, kindly share your views and suggestions as comments.
Just the other day, I was discussing this with my team about the difference between sales and marketing, and I wish to share it as a blog.
One of our new prospect asked us (before becoming our client):
“How many clicks (using ads) do I need to my business website to get enough sales”
Number of clicks (visitors) to your website will not guarantee sales at least not on its own, ads can only generate traffic not sales.
But why is it so?
There are several reasons for this, for instance there is no guarantee that they are all potential customers. Visitors range from people who are searching for information, your potential competitors, and alternatively people who know about your business might also want to have a look at it.
And then we have tons of other factors before a potential visitor will become your potential lead and then possibly buy your products.
Special notes for SEO People:
The same applies for organic traffic as well and it too cannot assure massive sales on its own; this is because impressing search engines are easier than convincing your customers.
A visitor (assuming he/she is a potential client) needs to be convinced by informative and friendly content (text, pictures or videos) before he or she can even consider buying your products or services.
So what is the reason for this issue?
Build and organize your websites and contents for visitors and not for marketing elements such as search engines.
Marketing earns leads not sales (money):
Sales is completely different from a lead and if you can understand this, it is easier for a company/business to increase their sales.
Sales is more important than marketing:
The problem is most businesses invest tons on marketing, while completely ignoring the part of User Interface or User Experience, the point is simple marketing can only bring leads, not sales. Sales friendly website gets more sales and market friendly website gets more visits, you can choose it accordingly.
4 common issues that affect your website’s sales:
- Trust Worthiness
- Lack of Information
- Sales Bombardment
- Website Navigation
Trust Worthiness (Brand):
For instance if a user didn’t trust your business website then he/she might not buy anything.
Lack of Information:
If a visitor didn’t find the right information (features of your products or anything) he is looking for then he/she might simply leave.
If a visitor is bombarded with your sales texts and no reliable information, they will surely leave your website for good.
If a visitor finds it hard to navigate your website, he or she might leave even before you can impress them.
In the end, making your website more friendly and targeted for your specific clients is more important than marketing your website.
Alright I was asked a Question on Quora.com and I thought I would rather post it here as a blog so that it would make it easy for me to share my thoughts.
3 big challenges that marketers are facing today?
And here is the Answer:
Having been in the industry (Internet Marketing) for more than 6 years, I can think of pointing out a wide range of challenges that a marketer faces.
Marketers face challenges from 3 different circles (from my experience and position).
- Management or (&) clients (CEOs, Project Manager, Clients or anyone who is above in the Hierarchy)
- Ourselves (Competition)
- Market Itself
Alright let’s see it a bit in detail:
Management or (&) clients:
Unreachable and Greedy targets set by management or clients is one common issue faced by many marketing people. Alright, what to do..! there will always be some dumb ass CEO around, and these people expect more than what can be achieved. The problem is they simply believe that setting a bigger target will produce more results like, “Aim for the sky and you’ll reach the stars”. Unfortunately it works quite the opposite, as marketing is like eating, “you can only eat what you can digest”. By trying to everything marketers end up doing almost nothing (perfectly). And thus such greedy Management teams provide the marketers with one of the most common challenge.
Just as they say “Diamond Cuts Diamond”, one of the greatest challenges for marketers is they themselves. The marketer of your competitor is your competitor and vice versa. The problem is most marketers follow shortcuts and other back door strategies to achieve their goals rather than using the most ethical and practical strategies. This makes it complicated for marketers who follow most common and ethical paths.
The most complicated challenge for a marketer is presented by Market itself, with its constant changing and evolving character. “Change is the only constant” said Heraclitus of Ephesus and marketing is a perfect example of it.
The biggest challenge here is there are tons of strategies that are developed as with the evolution of Marketing trends, and it is up to the marketer to choose the right strategy.
Not just the marketing strategies and practices, market itself changes steadily and each and every marketer is forced to adapt and learn new stuffs on a daily basis. A software developer or Human resource manager has little need to update on a regular basis, however a marketer is completely the opposite. When it comes to any debate or discussion a successful marketer will most likely win it, regardless of the topic that is discussed.
Special thanks to Paul Writer for asking.